InstantCoffee

I have, in my kitchen, an enormous bag of thick-cut, organic oatmeal, which cost me $28.60; $1.14 per pound. We eat it for breakfast three or four times a week, and I put the leftover oatmeal in our bread, and occasionally make a batch of granola or a fruit crisp. I can't be sure, but I think I...

Starbucks CEO Howard Schultz was putting on the hard sell in New York on Tuesday morning to a room full of investors and journalists as he unveiled a taste test of the company's new instant coffee, Via. Ever since the news broke that Starbucks was entering the instant coffee market as its next big...

A devilish tool of guerilla marketers is brand assassination. The idea is to associate a competitor's brand with something or someone consumers consider vile; examples might be photoshopping a picture of Osama bin Laden drinking a Miler Lite to distribute virally, or paying Mike Tyson to compliment...

I had a good ol' time making light of the Starbucks value meal -- err, "breakfast pairings" -- last week. And when Beth was invited to a special media event earlier this week, I actually rolled my eyes at the comment from AG: "I think they will announce that they have... "secretly replaced the fine...