Something Big is Eating Your Old Favorite Restaurant Chains
It's not the best of times to be running a casual dining or fast food chain. Their sales are sputtering because another restaurant category is eating their lunch.
It's not the best of times to be running a casual dining or fast food chain. Their sales are sputtering because another restaurant category is eating their lunch.
IHOP is teaming with Quaker Oats on an exclusive new line of hot cereals. It's a smart match for the two breakfast behemoths, and it's hardly the only recent clever corporate pairing.
U.S. restaurants' breakfast sales have been rising, while lunch and dinner counts have fallen, according to a recent report. So eateries are battling it out in the morning, especially over the item Americans are increasingly fond of -- the breakfast sandwich.
The recession has turned us into a people who brunch. It makes sense that in hard times, a restaurant outing that combines two meals into one would become as hot as jalapeno-cheddar frittata. Brunch traffic rose in 2009 while traffic for all other meals was down.












