IHOP Tries Quaker Oats (and 4 More Clever, Cross-Brand Matches)
IHOP is teaming with Quaker Oats on an exclusive new line of hot cereals. It's a smart match for the two breakfast behemoths, and it's hardly the only recent clever corporate pairing.
IHOP
Breakfast Appetites Feed Restaurant Profits
U.S. restaurants' breakfast sales have been rising, while lunch and dinner counts have fallen, according to a recent report. So eateries are battling it out in the morning, especially over the item Americans are increasingly fond of -- the breakfast sandwich.
Brunch Nation: Why It's the Hottest Meal of the Year
The recession has turned us into a people who brunch. It makes sense that in hard times, a restaurant outing that combines two meals into one would become as hot as jalapeno-cheddar frittata. Brunch traffic rose in 2009 while traffic for all other meals was down.
