How Facebook is Killing Your Authenticity

Facebook Comments: Not the End of Anonymity, Just a Blow for Civility

In the wake of popular blog TechCrunch's adoption of Facebook's Comments plug-in to control the virulent, useless and nasty comments on its site, the Internet has erupted with screeds about the death of anonymity. But DailyFinance columnist Alex Salkever isn't worried -- he's relieved.