Hooters

Hooters Logo Gets a Modern Makeover

Hooters ongoing revamp of its aging brand has now reached the public face of the "breastaurant" -- Hootie the owl has been given a slimmed, more up-to-date look.

A Lift for Hooters? Quirky New Ad Campaign Puts Owl Out Front

Hooters, the original "breastaurant" chain, is feeling a bit over-the-hill, so it's giving itself an image makeover, starting with an irreverent new ad campaign focused on its owl mascot, and theoretically aimed at bringing in more Gen Yer's and women.