HomeImprovement
Is It Time to Revive Plans for Home Improvement?
Nearly every homeowner has some ideas for a makeover, but with the housing market as it is, many of us have chosen to put them on hold. Now, there are positive signs on the horizon that might encourage you to break out the tools.
Lowe's Aims to Inspire Shoppers with New Ad
"Never Stop Improving" is the tagline of Lowe's new branding strategy and TV ad campaign, which kicked off Monday. It's a slogan designed to impart the message that shoppers are in good hands at Lowe's, which will guide them through all stages of their home improvement journey.
Home Depot Lays a Foundation for Online Growth
Over the last few years, Home Depot has expanded its retail stores aggressively, adding more than 200 outlets annually. However, the firm has recently embarked on a $1.1 billion program to improve its Web presence while dramatically reducing the number of new store openings to around 10 in 2011.
