GuerillaMarketing

Tired of getting nowhere in sales at a cemetery and essentially unemployed, Gail Neal decided to expand her job search. Neal, who lives in Detroit, Mich., where 15.1% unemployment makes it one of the most difficult places in the country to find a job, was working for commission at a cemetery...

There were two things wrong with valedictorian Kenya Mejia's speech at her recent high school graduation in Los Angeles, which she ended by announcing to the crowd, "I love you, Jake Minor!" Problem 1 -- she was paid $1,800 by a marketing firm to say it. Problem 2 -- Jake Minor was not her...