Google is joining the fray, finally entering the crowded world of e-books alongside Amazon, Barnes & Noble, and Apple. It is a little late to the party, but the world's largest search company has an inherent advantage over its competition.
Amazon's current 90% share of the e-book market will plummet to 35% over the next five years, according to predictions from Credit Suisse analysts. That sounds alarming, but on closer inspection, the prognosis should have Amazon uncorking the champagne. Here's why.