Golf

Augusta National, the all-male country club that hosts golf's Masters tournament, always invited the CEOs of sponsor IBM to join -- until this year, because a woman, Ginni Rometty heads the company. Now both sides have a big PR problem.

Tiger Woods may not have won a PGA tournament in nearly two years, and his last attempt to take home a green jacket from the Masters was a bust, but the virtual Tiger is on a roll: Tiger Woods PGA Tour 12: The Masters has broken all sales records for the Electronic Arts franchise.

Construction of Tiger Woods Dubai, a high-end residential complex that was to be built around a championship-caliber golf course, has been halted because of poor market conditions in the Middle Eastern emirate, Bloomberg News reported, citing developer Dubai Properties.

Fortune Brands (FO), maker of Jim Beam whisky, plans to split into three separate units. Fortune Brands will continue to focus on its distilled spirits business, the company said in a statement. Fortune's home and security business will be spun off into an independent, publicly traded company...

Eric Affeldt has been ranked higher than both Tiger Woods and Jack Nicklaus. Not when it comes to the world's top golfers, but on Golf Inc.'s annual ranking. Affeldt is CEO of ClubCorp, which owns or operates more than 150 golf and country clubs, business clubs, sports clubs, alumni clubs and resorts.

As someone who doesn't golf much and has never hit a hole-in-one, no matter how good the odds, I don't expect I'll ever need hole-in-one insurance. But some people must, because there's a market for it, among other types of odd insurance. Golfers traditionally buy a round of drinks at the golf...

Electronic Arts' Web version of Tiger Woods PGA Tour launches the same week the tainted superstar returns to the links for the Masters Tournament. So far, the beta version has attracted a new generation of gamers: the over-40 crowd.

The superstar golfer has already given Callaway's stock a bump, and some analysts now point to other factors in the golf equipment maker's favor. Among them: improving business fundamentals and plenty of speculation about Callaway as a takeover target.

Amid a flurry of chatter about Tiger Woods' expected comeback, one of his prime sponsors, Nike, remained conspicuously silent on the subject during its earnings call Wednesday.

In a move that could start the drive to rehabilitate his flailing brand, Tiger Woods has announced plans to return to golf next month at the Masters Tournament. Will he be able to hit his brand out of the rough?