Going green

Going Green Is More Than Just Good PR

Going green has long been considered a luxury, something groups and individuals only do when they can afford it. And in our current economic climate, it would seem that almost no one can. But being environmentally friendly and fiscally responsible are not mutually exclusive imperatives, as the following examples show.

The Profitable Side of Going Green

Mother Earth is getting a little bit of relief as more companies yield to pressure from environmentalists and activist shareholders to reduce their carbon footprints. But Gaia isn't the only one who's benefiting: Just ask some of the companies that have saved serious greenbacks by going green.