FrugalConsumer

That box of store-brand cereal is looking more tempting to a lot of Americans: A new Harris poll lists buying generic as the top way consumers are cutting back on everyday expenses. What other methods are we using to stretch out our budgets, and how much more frugal are we getting? Read on ...

Consumers are notoriously fickle in their allegiances and interests -- remember those food-assembly kitchens that were all the rage a few years ago? But the recession has sobered buying habits, and increasingly, more companies are viewing Americans' recent conversion to thrift as a long-term trend,...