Ford Models

Ford Resurrects Lincoln: What This Luxury Relaunch Really Means

Ford unveiled a surprise this week: It's relaunching the Lincoln brand, and committing more than $1 billion to the effort. The renewal of the luxury brand is about more than just prestige. It's about big profits, and a push by Ford into one very big foreign market.

Despite a Profit Blip, Ford's Strong Recovery Continues

Are things really that bad at Ford? You'd think so after its third-quarter earnings report drove its share price down sharply. But despite the tough economic conditions Ford faces, the larger story is that the automaker has become very strong, thanks to its focus on a surprisingly simple plan.

Ford May Reduce Lineup to as Few as 20 Models

Ford may reduce the number of models its sells to as few as 20, CEO Alan Mulally said Monday. "Fewer brands means you can put more focus into improving the quality of engineering," he said. The second-largest U.S. automaker has been surging ahead in both sales and honors over the past year.