On AOL Autos Now: Deals, Recalls and Cars That Almost Drive Themselves
Here's some of what's on tap from our friends over at AOL Autos:
Here's some of what's on tap from our friends over at AOL Autos:
Ford's earnings report Tuesday revealed the automaker's best fourth-quarter results in more than a decade. But credit doesn't go to the fuel-efficient small cars the company has recently emphasized: The profit source was the old faithful F-Series pickup truck.
One recent study of used-car buying habits found that women were more likely to do research, ask tougher questions, and have a mechanic inspect a used car before buying. Another study on new-car buying preferences shows that women make more practical automotive choices.
Chevy's Super Bowl ad poking fun at Ford's pickups has turned into an all-out brawl in Detroit. Has Ford just lost its sense of humor, or is there more at stake here than meets the eye? Actually, there's a lot more -- and some of it's great news.
Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.




