One recent study of used-car buying habits found that women were more likely to do research and have a mechanic inspect a car before buying. Another study on new-car buying preferences shows that women make more practical choices.
Chevy's Super Bowl ad poking fun at Ford's pickups has turned into an all-out brawl in Detroit. Has Ford just lost its sense of humor, or is there more at stake here than meets the eye? Actually, there's a lot more -- and some of it's excellent news.
Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.