Wondering what looks and styles will transfer from the Fashion Week runways to the mall this autumn? We got the inside scoop from fashion directors at Macy's, J.C. Penney, Banana Republic and Forever 21.
New York Fashion Week is over, but the work is just getting started at the nation's big chain retailers. DailyFinance asked fashion and trend directors at Macy's, J.C. Penney and Banana Republic what we'll be seeing this spring.
Target strategically built a wave of buzz around Tuesday's launch of the Missoni for Target line, but the retailer was unprepared for what it created: Mob scenes in stores and a surge that crashed its website for more than a day. So was the near instant sellout a success, or a PR mess?
Style watchers have their eye on Fashion Week, under way in the Big Apple -- and so does J.C. Penney. The jcp design groupe is bringing legitimate fashion cred to the retailer, with trendy looks that rival higher-end chains. Follow their new camel cape from conception to consumer with us and you'll get the message they're sending: This is not your mother's J.C. Penney.
On Thursday night, New York City will transform into one big after-hours shopping party for Fashion's Night Out, a whirlwind of festive, quirky store events to kick off New York Fashion Week. But it's not all high-end specialty stores -- mass retailers are increasingly using FNO to assert their own fashion bona fides.
Have you ever imagined walking down the red carpet with Christina Applegate, Eddie Cibiran or Kathryn Hahn? You don't have to stop dreaming. A fall marketing campaign by Bloomingdale's and NBC will enable customers to take pictures with digital versions of NBC's stars.
