FacebookAds

Facebook IPO Valuation Sets Record: Is It Really Worth $104 Billion?

Facebook finally set its IPO price Thursday evening: $38 a share, for a record-setting value of $104 billion on the social media giant. Is it worth it? Who knows. But despite the skeptics, there are definitely ways to make money from all those Facebook users' eyeballs.

GM Had 1,999 Reasons to Crash Facebook's IPO Party

GM's ill-timed announcement that it will no longer advertise on Facebook should come as no surprise. The site is popular. Its paid ads aren't. Only about 1 in every 2,000 ad impressions on the social media giant received clicks for advertisers.