Facebook, already blamed by the media for causing divorces, Internet addictions and other social ills, now is being unfairly singled out for contributing to rising cases of syphilis. While the social network is far from perfect, blaming it for rising STDs will only distract people from attacking the root causes of the problem.
Though promotional saturation can be the kiss of death for social media platforms, marketers can't resist them. And whether they want to admit it or not, social media sites need the marketers. This week, two top sites -- LinkedIn and Twitter -- are putting their days of purity in the past and offering new tools that meet the needs of corporate marketing departments.