FAO Schwarz

Want to be an extra-generous Santa in 2010? Try buying the most expensive item at each of 12 popular U.S. retailers. According to an unscientific survey by 24/7 Wall St, that would set you back nearly $15 million (thanks mainly to a visit to Tiffany). But, wow, what goodies you'd be hauling down that chimney.

The idea of the in-store shop has evolved from getting space on the department store's floor and sharing marketing costs to a more formal relationship where brands lease floor space and create a shopping experience of their own. It can be a retailing win-win.

Fans of the iconic toy retailer FAO Schwarz have reason for cheer this holiday season with 10 temporary, or "pop-up" stores opening in time for Black Friday and FAO Schwarz boutiques turning up inside all Toys R Us stores. And unlike last year, when the FAO Schwarz stores withing the stores closed...

It's not even October yet and it's already beginning to look a lot like Christmas. At least it was this week at the Toys R Us in Times Square when the media gathered to hear about hot toys, consumer spending and the return of FAO Schwarz. FAO Schwarz will be back for the holidays with 10...

Big Apple fixture FAO Schwarz, once besieged by financial troubles, is back -- and starting today, its magic is available to kids all across the U.S., thanks to Toys 'R' Us. The New York Times reports that the toy megachain, which purchased FAO Schwarz earlier this year, is launching...

On Thursday, Toys R Us announced that it has purchased boutique toy store FAO Schwarz. Schwarz, the iconic Manhattan wonderland featured in the movie Big, has declared bankruptcy twice amid competition from discount stores. Toys R Us has had its own financial difficulties: in 2006, a group of...