EtradeBaby

Do Super Bowl Ads Score for Their Companies' Stocks?

The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?

5 Things to Watch Next Week: Potter Mania, Earnings

There's no such thing as a summertime lull when earnings season is upon us. Next week will bring plenty of headlines -- among them box office receipts for the last Harry Potter film and quarterly results from Apple, Cintas, and Microsoft.