Enterainment

Prestige means a lot in Hollywood. TV companies use a show's Emmy Award to help sell commercials, and advertisers enjoy being linked with hot shows. Sometimes, an Emmy can even help a program avoid the ax.

CBS's show Undercover Boss, in which CEOs secretly work alongside low-level employees to find out what conditions are really like at their businesses, is one of the biggest smashes of the past TV season. It premiered to nearly 39 million viewers right after this year's Super Bowl and continued with...