Edelman

Survey: We Don't Trust Global Business Leaders to Tell the Truth

Public trust in business, government and media leaders and has fallen in the wake of financial and political scandals, a new global survey reveals. Among the most glaring results: Fewer than 1 in 5 of us trust business leaders to tell the public the truth.

Consume with a Conscience: The Rise of Ethical Shopping

More Americans are waking up to the idea of citizen consumerism -- a fitting topic on Martin Luther King Jr. Day, when our thoughts turn to social consciousness. Could the concept of making more of our purchases purposeful go mainstream in the same way that the green buying movement has?