Doritos

Do Super Bowl Ads Score for Their Companies' Stocks?

The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?

Betty White Is Helping Pepsi Crash Super Bowl XLV

One year after sitting on the Super Bowl advertising sidelines, Pepsi is returning to the gridiron this year with its "Crash the Super Bowl" campaign. And it's bringing in the some serious star power to encourage consumers to create their own Super Bowl ads: screen legend Betty White.

PepsiCo Earnings Preview: Soda, Snack Icon Keeps Growing

PepsiCo will announce its second-quarter numbers on Tuesday, and analysts expect earnings per share of $1.07 to $1.10, up from $1.02 a year earlier. If they're right, it will mark a continuation of the company's stable period of success. But PepsiCo's management is thinking bigger.