Disney Parks

Shanghai is planning a long-awaited Disney theme park expected to cost $3.6 billion. Plans call for a 1.5-square-mile park on an 8-square-mile resort. But will attendance be able to beat the lackluster performance at Disney's Hong Kong park?

Disney Parks has announced that it has met its promised goal of giving away 1 million free passes to people who donate a day of volunteering. Now that the target has been reached, the program will end. And what a massively successful program it was. As our incisive sister site Gadling pointed out,...

At a slam-bang press event at Epcot in Orlando, Disney Parks announced that just six weeks into its 2010 promotion to give free admission for a day to anyone who volunteers for a day, some 600,000 people have already volunteered or signed up for the job. At this rate, the company's expressed goal...

The magic is fading for Disney, but for its customers, it's just beginning. This morning, after announcing that theme park bookings fell off a cliff in the last month and corporate income was down 13% last quarter, Disney's stock dropped 6.1%. Hotel bookings at the Walt Disney World resort are down...

I guess pipe dreams can come true, too. This afternoon, in a balloon-smothered luncheon at New York City's Times Square, Disney announced its big marketing push for 2009, and it has the Mouse doing something it almost never does. It's letting people into its parks for free.The gist of its new ad...