Disney California Adventure Park

Disney's 2013 Theme Park Plan: Keep the Magic Alive Every Week

Disney set up a three-story castle made of ice in Times Square this week to introduce its new Limited Time Magic theme park campaign for 2013: The family entertainment giant plans to kick things up a notch at its Florida and California attractions by offering 52 weekly themed events.

Fun and Profit: Amusement Parks are Riding High

Amusement park companies are climbing up the coaster hill, and investors are enjoying the ride. This summer, Six Flags stock hit a new all-time high. Shares of regional amusement park operator Cedar Fair hit a seven-year high on Wednesday. And Disney hit an all-time high on Thursday.