Diddy

For Paris Hilton, it's pet supplies and handbags. For Beyonce, it ranges from L'Oreal to DirecTV. Here's a run-down of celebrities that are beefing up their bank accounts by selling an eclectic array of merchandise and consumer goods.

Reality TV star Paris Hilton has made her latest stunning revelation – and, no, it doesn't involve photos of herself or any homemade videos. The celebrity heiress actually revealed during an interview on CNN with Piers Morgan that she makes more than $10 million a year from selling 17...

For many rap and hip-hop artists, behind all the trash talk and posturing, it's all about business. Forbes recently released its Hip Hop Cash Kings list, and the 20 big names on it racked up a total of about $300 million, despite the weak economy and the Internet revolution that is killing the CD business.

Hip-hop pays well, very well, at least for Jay-Z. Forbes reports Jay-Z racked up $63 million in the past year -- owing about $22 million in federal and state taxes, a sum greater than the total earnings of every rapper and hip-hop mogul besides second-ranked Diddy.