Dead Sea Mud

Successful business people know how to turn lemons into lemonade. Good products can be almost as simple.In a world of music-playing phones, internet-enabled refrigerators and satellite-based car navigation, some companies have found success with such low-tech products as urine, mud and even air....

Are you an entrepreneur? Do you tear your hair and your wallet out seeking a product that is both affordable to produce and profitable? Perhaps you're looking too far up the food chain. Think primordial; think mud. For example, consider Dead Sea mud. The Israeli company Ahava has the exclusive...