DatabaseMarketing

What do you suppose happens with the info on the forms you fill out to gain access to a web site? How about the record of purchases made with your grocery store loyalty card? Why would anyone want a record of your cable television viewing habits? These questions are at the core of Joseph Turow's...

Have you ever found a great price online and recommended it to a friend, only to find that they could not bring up the same deal? Your friend may well have been cookied, a term I just made up for the ability of internet sites to customize prices on the fly according to the customer's shopping...