Dan Ariely

The Ancient Reason Why Economics Can't Be Rational

One of economists' most popular beliefs is a concept called "rational economics." It asserts that a person will do what's in his best financial interest. Only problem is, the idea fails in the real world over and over.

Can a Spending Splurge Help You Reach Savings Success?

Every dieter knows you sometimes have to give in to your cravings on the long road to a weight loss goal. Turns out the same principle applies to personal finance: A splurge now and then can actually help you attain your budget and savings goals.

Rich vs. Poor: How America's Wealth Is Divided

In an academic study, the majority of Americans polled advocated an unequal division of national wealth, with more cash going to the rich and upper middle class and less going to the poor and working class. However, the respondents ideal model of income and wealth distribution, though far from equal, came far closer to the reality of Sweden than the much more dramatic inequality found in the U.S.