The Dumbest (and Coolest) Beer Bottle Gimmicks
Beer companies have done all sorts of weird things to their bottles and cans to get you to buy their brew. Here are some of their strangest gimmicks.
Craft beer
Who Needs a Super Bowl Ad to Sell Beer? Not Craft Brewers
When it comes to marketing muscle, craft brewers can't compete with the likes of Anheuser-Busch. But while you won't see craft beer commercials during the Super Bowl, those small brewers are still making big marketing plays.
Bibles to Brewskis: Two Craft Brewers' Hoppy Journey
Mike Reinhardt and Nate Watson met a decade ago on a dry campus and bonded over beer. Today, they're on track to open Wilderness Brewing Company. And while trying to break into the craft beer business amid an economic downturn might seem counterintuitive, they're actually riding a wave of sudsy popularity.