CouponUse

You might think that less wealthy households would be more active coupon users than their affluent counterparts, but you'd be wrong. The folks at Coupons.org recently released some startling data on trends in coupon usage in America. Here's what they found.

Who uses coupons? You might think that the most cash-strapped among us would use them most, but studies have shown that upper-income whites make far greater use of them than members of minorities of all income levels. A recent study published in the Journal of Retailing provides some interesting...