Ken Olsen, the MIT-educated inventor who founded DEC in the 1950s and built it into multibillion dollar company, died on Sunday. In addition to inventing the minicomputer, Olsen was a pioneer as a manager. But perhaps the most valuable lesson his life can teach regards his one business blind spot.
Hewlett-Packard launches a star-studded campaign -- which an unnamed source told The Wall Street Journal will cost $40 million -- to change its image as a printer and PC company. But is it just a waste of shareholder money?






