Colliers

Bringing a Classic Magazine Back From the Dead

Magazine executive John T. Elduff recently paid $2,000 for the trademark rights of classic weekly Collier's, which went bankrupt in the 1950s. His plans to bring it back to life aim at folks who'll recall the name: those in the 50- to 90-year old demographic.

Psst! Wanna Buy an Old Brand? Here's How

Remember Meister Brau beer or Pom Poms candies? How about Collier's magazine, Victrola or General Cinema movie theaters? Following a Dec. 8 trademark auction, those classic brand names -- and dozens of less memorable ones -- may soon be going back into business.