Cola Wars

5 Things to Watch on Wall Street This Week

Among the many events that will move the markets this week, we'll see an earnings parade for makers of luxury goods and a showdown between leading pay TV providers. Here are five things sure to help shape the week ahead on Wall Street.

Should Coca-Cola Raise Its Prices?

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?