Coke

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

Coca-Cola is reportedly giving the diet drink the gift of a limited edition makeover. We'll have to wait until September to get our hands on it but click inside to learn more about Coke's planned changes.

Coca-Cola reported strong second quarter results, with growth coming from emerging markets like China and Russia. Coke is the leader in the Chinese market, and with it projected to keep growing at a rapid rate, the nation is a key part of the company's plan to double its 2009 revenues by 2020.

Now that the skies are clearing after the worst economic storm in modern history -- far more violent than the experts had predicted -- we face a surprising new roster of winners and losers, as Fortune's 2011 ranking of the World's Most Admired Companies makes clear.

They're the brands you can't help but know, with logos that nearly everyone recognizes. These companies were founded back in the 1800s and became major players in the next century -- and the one after that. And while their logos have changed over time, they're essentially just refinements of the originals.

Warren Buffett's Berkshire Hathaway liquidated its positions in a number of high-profile companies during the fourth quarter, but the Oracle of Omaha has hung on to his huge stake in Coca-Cola. And Coke's nearly 4% drop is a weight on Buffett's portfolio.

Not surprisingly, when NPR's This American Life program released a recipe for the drink earlier this week, it quickly captured the attention of the chattering class. A closer look, however, shows that real thing's real secret is still safe.

Last week, traders had ample opportunity to take some profits -- and yet the market kept rising. With fewer big reports on tap this week and a key technical hurdle overcome, stocks could very well extend their gains in the sessions ahead. [Video]

Coca-Cola's largest social media project ever has come to an end. The company's three "happiness ambassadors" have completed a journey of more than 275,000 miles, 186 countries and 365 days in search of happiness. The trio -- Tony Martin, 29, a Washington , D.C. , native now teaching kindergarten...

In all of the news articles about Sokenbicha, the latest beverage to enter the environmentally-conscious (and good for you, too!) market, there is a focus on its pronunciation: "SO-can-BEE-cha." The blended tea from Japan may not roll off the tongue, and it may be the among a rare few beverages to...