CocaCola

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

Coca-Cola reported strong second quarter results, with growth coming from emerging markets like China and Russia. Coke is the leader in the Chinese market, and with it projected to keep growing at a rapid rate, the nation is a key part of the company's plan to double its 2009 revenues by 2020.

Coca Cola has come up with a great way to make more money: Give you less Coke for more money and get you to think it's doing you a favor. Coca Cola is branding the 7.5-ounce cans as "90-calorie portion-control mini-cans." That translates into they want you to keep drinking Coke, which you might...

We've heard of sticky advertising campaigns before -- those that try to get you to stay transfixed on an ad for just a little longer -- but Coca-Cola has taken the concept to a whole new level. To generate buzz for its new "grip bottle" packaging, the soft drink giant has unveiled giant posters...

After nearly 25 years, the nightmare of "New Coke" may finally be over. The Wall Street Journal is reporting today that Coca-Cola "has quietly removed the word (classic) from the label of a new 16-ounce bottle of Coca-Cola that is being sold in some southeastern U.S. markets, as part of...

When one imagines the Great Depression, the first things to come to mind are probably images of hobos and soup lines, government infrastructure projects and FDR. However, another, even more important legacy of that time is the idea of thrift. When I was a kid, many of my friends' grandparents were...

One of the sacred memories of an American childhood is going upscale. M&Ms, those much-loved candy-coated bits of chocolate that could salve any ouchie, are now going premium, which means fancier coatings, fancier flavors, fancier packaging...all at a much fancier price. Why? Blame it on the...

I hate to be the bearer of bad news, but there is no Santa Claus, Tooth Fairy, or Easter Bunny, and it's impossible to "recession-proof" your 401(k), because no sector is immune from an economic slowdown. You can, however, take some reasonable precautions to limit the damage.For one thing, stay the...