CocaCola

Should Coca-Cola Raise Its Prices?

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

Coke Sees China Market as 'Real Thing' for Growth

Coca-Cola reported strong second quarter results, with growth coming from emerging markets like China and Russia. Coke is the leader in the Chinese market, and with it projected to keep growing at a rapid rate, the nation is a key part of the company's plan to double its 2009 revenues by 2020.

The new Coke mini: Pay more, get less

Coca Cola has come up with a great way to make more money: Give you less Coke for more money and get you to think it's doing you a favor. Coca Cola...

Coke is no longer "Classic"

After nearly 25 years, the nightmare of "New Coke" may finally be over. soKe.flace('money-coca_cola_coke_brand_image', '618', '600');...