Coca cola

Should Coca-Cola Raise Its Prices?

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

Coke Sees China Market as 'Real Thing' for Growth

Coca-Cola reported strong second quarter results, with growth coming from emerging markets like China and Russia. Coke is the leader in the Chinese market, and with it projected to keep growing at a rapid rate, the nation is a key part of the company's plan to double its 2009 revenues by 2020.

World's Most Admired Companies: Apple Is Still No. 1

Now that the skies are clearing after the worst economic storm in modern history -- far more violent than the experts had predicted -- we face a surprising new roster of winners and losers, as Fortune's 2011 ranking of the World's Most Admired Companies makes clear.

Coke Takes the Fizz out of Berkshire Hathaway

Warren Buffett's Berkshire Hathaway liquidated its positions in a number of high-profile companies during the fourth quarter, but the Oracle of Omaha's huge stake in Coca-Cola has caused his portfolio to lose its fizz so far in 2011.

Mexican Coca-Cola Is Finding Sweet Success in the U.S.

The Mexican version -- made with cane sugar instead of high-fructose corn syrup and served in glass bottles rather than plastic -- is making great inroads in the U.S. market. And it's not just Hispanic consumers who are buying.

PepsiCo Earnings Preview: Soda, Snack Icon Keeps Growing

PepsiCo will announce its second-quarter numbers on Tuesday, and analysts expect earnings per share of $1.07 to $1.10, up from $1.02 a year earlier. If they're right, it will mark a continuation of the company's stable period of success. But PepsiCo's management is thinking bigger.

Shhh: 10 Make-or-Break Trade Secrets

Every company promises a better product -- a better burger, a better search engine, a better hotel room. For these companies, their secret for a superior product is worth millions -- or even billions.

Coke Looks Abroad for Better Results

When Coca-Cola reports earnings tomorrow morning, investors will get a sense for whether consumers in India and China were able to help offset the company's slowdown in sales in the U.S., Europe and Japan. The company has clearly set its sights on expanding economies that are growing at a faster pace than developed countries.

The new Coke mini: Pay more, get less

Mini CokeCoca Cola has come up with a great way to make more money: Give you less Coke for more money and get you to think it's doing you a favor.

Coca Cola...