New research shows that forcing smokers to look at scary warning labels doesn't make them less likely to buy cigarettes. In fact, it may make them more likely to. Are anti-tobacco advocates wasting their money and effort on a pointless campaign?
For decades, the government has been warning consumers about the dangers of tobacco. That campaign will soon undergo a serious escalation, with the introduction of large, graphic antismoking messages on cigarette packs. The industry is fighting back, and may have the constitution on its side. But will it ultimately matter?