Chicago Blackhawks

Fans of the Chicago Blackhawks aren't the only ones celebrating their Stanley Cup victory. NBC Sports says the game that decided the National Hockey League champion attracted an overnight rating of 5.8 and a 10 share, the best showing in 36 years.

Fresh from helping to rescue the team from irrelevance in the local market, Chicago Blackhawks management now has an almost equally vexing task: preventing the franchise from becoming too popular. Hockey's hottest young team has brought the fans out of hibernation, filling the cavernous United...