In the Era of Big Boxes, a Day for the Little Guy
It began quietly, as an email to 40 friends. But when a steady stream of customers began coming through the door before the family-owned Chagrin Hardware had even opened for the day on Saturday, it was clear that it had turned into much more than that. Hundreds of supporters of the family-owned business flocked to the store all day long, spending money in a veritable "Cash Mob."