Callaway

Nike's Rory McIlroy Deal Soars Far Past Tiger Woods' Old Contract

On Monday, Nike announced that it had inked a new contract with Tiger Woods' heir apparent, golf's new No. 1 player, Rory McIlroy, in a deal that dwarfs Tiger's. Rumors put its value at between $100 million and $250 million. Here's why Nike is going all in on the Irish prodigy.

Tiger's Return Isn't All That's Lifting Callaway Golf

Superstar golfer Tiger Woods's return has already given Callaway a bump, and some analysts point to other factors in its favor. Among them: some solid business fundamentals and plenty of speculation about a Callaway becoming a takeover target.