Cadbury PLC

Turning Foul Flavors Into Sweet Success

For most outfits, it's marketing 101: if a company wants to attract buyers, it needs to make its products look attractive, sensual, and delicious. But some brands have taken the opposite approach -- by proudly touting the foul, harsh flavors of their products, they have built a consumer base by convincing customers that a yucky flavor can lead to happiness.