These are the brand addicts every company dreams about -- engaged, highly loyal consumers. But one has to wonder if there are just too many istas these days. Frugalistas, recessionistas, Palinistas, urbanistas and more -- it's enough to make a buzzwordista burst.
In business jargon, it seems like round has come back around. We're hearing a resurgence of the defense-minded phrase "circling the wagons," as well as the extremely slippery phrase "circle back," which changes its meaning completely depending on who's saying it.
Bucketize may not be the most odious piece of business jargon to hit the scene in the past decade, but in its short life, it has earned a barrel-full of derision for being one of the most pointless. There's just no need for another synonym for categorizing, sorting or organizing.