The Dumbest (and Coolest) Beer Bottle Gimmicks
Beer companies have done all sorts of weird things to their bottles and cans to get you to buy their brew. Here are some of their strangest gimmicks.
Budweiser
Anheuser-Busch InBev Reports Lower 4Q Profits
Anheuser-Busch InBev, the World's largest brewer and maker of Budweiser, Stella Artois and Beck's, says its profits fell 4.9 percent in the fourth quarter, and warned that it expects weak first quarter sales in the U.S., its most profitable market.
No More Spuds Mackenzie: Why Brand Mascots Lost Their Cool
This year's Super Bowl commercials featured rambunctious geriatrics, cross-dressing husbands and Jamaicans from Minnesota. But brand mascots, once a staple of the advertising world, were almost completely absent.
Who Needs a Super Bowl Ad to Sell Beer? Not Craft Brewers
When it comes to marketing muscle, craft brewers can't compete with the likes of Anheuser-Busch. But while you won't see craft beer commercials during the Super Bowl, those small brewers are still making big marketing plays.
8 Brands That Blew the Most Money on Super Bowl Ads
Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.
Do Super Bowl Ads Score for Their Companies' Stocks?
The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?
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