Broadview Security

Why Is Broadview Security Scaring the Hell Out of Us?

Using sex in advertising is a tried and true way to sell a product. But one company is betting that fear may be just as effective. Broadview Security (formerly branded as Brinks Home Security) has been airing ads that feature a series of scenarios that play on women's darkest fears.

Tyco Secures $2B Broadview Deal

Tyco has been quiet on the mergers and acquisitions front since the accounting scandal of 2002. But this week the company returned to the M&A game, agreeing to pay nearly $2 billion to fold Broadview Security (formerly Brinks Home Security) into its ADT unit.