Broadview Security

Using sex in advertising is a tried and true way to sell a product. But one company is betting that fear may be just as effective. Broadview Security (formerly branded as Brinks Home Security) has been airing ads that feature a series of scenarios that play on women's darkest fears.

Tyco has been quiet on the mergers and acquisitions front since the accounting scandal of 2002. But this week the company returned to the M&A game, agreeing to pay nearly $2 billion to fold Broadview Security (formerly Brinks Home Security) into its ADT unit.