Branding

It's a question that echoes across the Internet, on blogs and message boards, and in the content of a specialty wiki called Brickipedia: "Why are Legos so expensive?" Our search for an answer starts in Denmark, and ends in the playrooms of countless children around the world.

No, Zippo is not a lost Marx brother. For most of the 20th century, the lighter brand was ubiquitous wherever smokers gathered. Now, however, with the decrease in and vilification of smoking, the business is trying to find new niches. Would you buy a Zippo purse, or jeans or perfume? A move such...

Nostalgists rejoice. Pepsi is making its retro Pepsi Throwback beverage a permanent part of its stable of soft drinks. Pepsi Throwback features iconic Pepsi packaging from the '70s and '80s and old-school taste that reflects the original Pepsi Spirit drink: It's sweetened with real sugar as...

There may be a few of you who find yourselves three months away from graduating, and staring into the jaws of a bear market. Are you scrambling to lock down an interview? Falling over yourself to complete career checklists to no avail? And all the while wondering: Does this mean I need to go to...

J.C. Penney hasn't even launched its new logo yet, but the critics aren't wasting any time in trashing it. Why do companies repackage themselves -- and what happens when customers don't like the new look? Just ask Gap or Tropicana, both of which quickly reverted to what they had previously.

Oscar viewers will get a glimpse of jcpenney's new look on Sunday when the chain unveils a redesigned logo, tag line and fashion focus in several commercial spots during the awards ceremony. It's part of the department store's effort to refresh its image for a more modern customer. "We've made...

Struggling department store operator JCPenney, which last month said it would shutter five department stores, 19 outlet stores and two call centers, unveiled the most substantial change to its logo in four decades as it tries to boost sales by pitching itself as a more modern retailer.

When people donate money to a politician, all they usually get is a letter of thanks. Supporters of New Jersey Gov. Chris Christie can now get something more: a selection of branded merchandise.

JCPenney did away with its giant catalog last year, but stuck with smaller, more specialized catalogs for things like school uniforms and window coverings. But if you're a fan of flipping pages and ordering items, say goodbye to the catalog as we know it: JCPenney still wants you to look, but...

Most of us would recognize the red, white & blue striped spinning barber shop pole, but do you know what those three colors represent? And do you know why many pawn shops display three golden balls in their window? Read on and see how much you know about the symbols of common professions and...