Brand Value

Interbrands' latest annual ranking of brand value once again has Coca-Cola as No. 1. But rising three spots within the Top 10 is Google. Now in the fourth spot, the search giant trails archrival Microsoft by only one rung on the brand-value ladder.

It's been a rough year for those in the branding business at big corporations. SEC probes, massive product recalls and one monstrous oil spill have taken a toll on the reputations -- and stock prices -- of some major companies. Here are 10 of the biggest losers so far.