Brand Perception

10 Surprising Brands That We're Starting to Love Again

Popularity can be fickle: One day America loves your brand; the next, you're passe. But every year brings some surprising rebounds, and you won't believe some of the companies that made 2012's list for most improved images in the eyes of U.S. consumers.

Toyota's Still Tops to Consumers, but Ford's Closing In

Despite its troubles in recent years, Toyota retained its crown in Consumer Reports' annual survey of auto-brand perception, but the survey also showed that Ford is rapidly closing the gap, and other brands aren't far behind.