At $3.8 million for 30 seconds, a bad Super Bowl commercial can be an expensive marketing mistake. Boston.com's Brand Bowl rated them all for both buzz and sentiment. So which ads were the biggest losers? Read on ...
For Paris Hilton, it's pet supplies and handbags. For Beyonce, it ranges from L'Oreal to DirecTV. Here's a run-down of celebrities that are beefing up their bank accounts by selling an eclectic array of merchandise and consumer goods.
Oprah Winfrey is the most powerful celebrity in America. So says Forbes whicH looks at entertainers, athletes, models, spoRts figures, and TV personality based on "a measure of entertainment-related earnings and media visibility (exposure in print, television, radio and online).
Grammy-winning producer Jim Jonsin discusses the economics of winning an award: the ability to demand $75,000 per song from a music label, and the potential to demand $150,000.
