Better World Club
| 2:00PM 7/15/2009
AAA has never had a history of being bike-friendly. But this year, the organization debuted its own bicycle roadside assistance plan. Is the idea of AAA for bikes crazy? Though the organization, KFC-like, recently shed its full name embracing the automobile and now goes officially by its acronym,...
| 11:00AM 7/14/2009
Why AAA decided to pick 2009 to debut bicycle roadside assistance in Oregon and parts of Idaho -- the home turf of green AAA alternative Better World Club -- is tough to divine. Was the Oregon/Idaho chapter seeing a reduction in memberships due to competition? Did the fast-growing population of...
| 1:30PM 3/27/2008
At one time, I was in charge of marketing a roadside assistance program, and gained some insight into the business of providing help to disabled motorists. What I learned has caused me to view AAA membership with skepticism. I think you can do better.AAA membership has several components, only one...