B Corporation

You might not yet have heard of "B corporations" -- these companies with the dual missions of boosting social good and generating profits are a relatively new idea. But thanks to a recent California decision to make that social mission legally binding, the idea is poised to really take off.

Do you get a warm fuzzy feeling when you open your cupboards? If you use products made by companies like Method, King Arthur Flour Company, and Seventh Generation, you're supporting businesses officially certified as do-good corporations by the nonprofit B Lab -- where the "B" stands for "benefit."