AthleticWear

Target Makes a Test Run at Trendy Sportswear Biz with C9 Store

This fall, Target will launch its first spin-off store concept, based on its C9 by Champion athleticwear brand. Can the cheap chic icon muscle in on an activewear game dominated by trendy and pricey names like Lululemon, Athleta and Under Armour?

Nike's Direct Sales Poised to Grow in Emerging Markets

Nike is already the global leader in the athletic footwear, apparel and equipment business, and globally is where its future growth lies. Its online sales have surged, and with increasing Internet penetration in emerging markets, Trefis sees more impressive online sales growth ahead.