Athleta

Can Athleta Give Gap a Much-Needed Win?

Athleta, a women's sportswear merchant that the Gap bought in 2008, opened its first two East Coast stores in New York this week. At a time when 200 Gap stores are closing, Athleta is sprinting toward its goal of 50 stores by 2013.

Refashioning Gap: CEO Sees Future in Outlets, Online

Gap might be undergoing an extreme makeover, but the chain is no longer the key growth engine of Gap Inc., CEO Glenn Murphy told investors Wednesday. The apparel giant is shifting its emphasis to its outlet businesses, newer divisions such as Piperlime and Athleta, and overseas growth.